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Title: SMS 201

Date and Time: Thursday, February 6th at 12PM ET

Description: Sandi Fox from Smart Like a Fox, in coordination with PushBlack, will lead an advanced workshop on SMS programs for Census engagement, covering topics such as broadcast texting, P2P, and advanced targeting. Sandi has more than 11 years of digital strategy experience across multiple sectors, including government, political, non-profit, and private sectors. She most recently served as Digital Strategy Manager for Planned Parenthood and Planned Parenthood Action Fund for over three years leading their advocacy efforts. The training will feature best practices, success stories, and top-level recommendations for your organization, followed by a Q&A session and group discussion.

Title: Facebook Census Workshop

Date and Time: Tuesday, February 11th at 2PM ET

Description: Emilia Gutierrez from Facebook will lead a workshop on using Facebook for Census engagement programs. The workshop will cover best practices for both organic content and paid ads then answer your most pressing questions.

Title: Digital Organizing For Census 201 Workshop

Date and Time: Tuesday, February 18th at 3PM ET

Description: Building upon the existing skills, strategies, and tactics organizations have to support GOTC efforts for the upcoming Census, the Digital Organizing for Census 201 workshop will explore ways to further build upon programs such as SMS, email, social media engagement, websites, and more. Topics will include testing and optimizing email and social messaging, identifying and engaging relevant influencers and organizational ambassadors online, harnessing your online community for GOTC efforts, effectively measuring campaign successes, and other information to bolster your campaigns that target Hard to Count communities. The workshop will feature best practices, success stories, and other recommendations for your organization followed by a Q&A session and group discussion.